The Business Opportunity

NZ China Direct Ltd is seeking to work with NZ exporters who are committed to developing a long-term mutually successful presence in the Nanjing “Rotorua Town” store in China.

For New Zealand exporters, this presents a relatively low risk and inexpensive opportunity to enter a niche in the dynamic Chinese market, because:

• NZ China Direct Ltd will purchase outright the stock in New Zealand (or via established agents in China where appropriate)
• NZ China Direct Ltd will champion the store design, creating a niche market entry opportunity through leveraging of the Rotorua and New Zealand international brand elements
• NZ China Direct Ltd will facilitate in-store training on behalf of the NZ suppliers
• NZ suppliers will not need to purchase shelf space
• NZ China Direct Ltd will synchronise all branding to a high standard to ensure premium process are achieved
• The store opening will be the subject of excellent Chinese based PR coverage and promotion

Supplier Criteria

NZ China Direct Ltd is seeking to partner with NZ based companies that have the following characteristics:

• Your brand is genuinely NZ-based
• Your products either contain authentic NZ materials / ingredients or are made in NZ
• Your products have a sustainable brand association
• Your products are well presented and supported by point of sales collateral and relevant product training tools
• Your company can demonstrate a proven trading history, preferably including exporting
• You are prepared to invest the time and money required to meet Chinese regulatory and labeling requirements (NZCD can assist you with this process)
• You are willing to supply the initial order at a marginal cost rate to reflect the relatively risk free market access opportunity

If you meet some or all of the above criteria, register your interest with us by clicking here.