Sector Focus 
NZ China Direct is specializing in three sectors where the company has a deep understanding of trade in both New Zealand and China. In each instance both China and New Zealand have significant demand or global competitive advantage.
Food & Beverage
Niche Manufacturing
T imb er & Construct i on
Food & Beverage
Food & Beverage is one of China's most rapidly growing industries (37% in 2008) while it accounts for $15b of GDP in New Zealand. While niche opportunities exist to bring Chinese food and beverages to New Zealand, the scale of demand for food and beverages by China is huge.
Our food and beverage experience in China includes working with:
- Wine
- Spirits
- Grass fed meat
- Kiwifruit and ingredients
- Dairy and ingredients
- Confectionary
- Seafood and Shellfish
This includes developing channels-to-market in both the retail and direct to the hospitality sectors of food service and bars. We regularly attend trade shows, working for both groups of companies or representing single brands; and have established markets for both niche high value products as well as mass market food items.
Other While we remain committed to our sectoral focus, NZ China Direct's ultimate aim is to optimize it's shareholder value through it's knowledge of growing New Zealand businesses through trading with China. For products outside these sectors, our specialized New Zealand China networks may be of value to other businesses. Contact us and we will see if we can refer you to someone else that can help.
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